Earthjustice Action Launches New Six-figure Paid Media Campaign To Urge Biden Administration to Reject Proposed ConocoPhillips’ Willow Project

Washington, D.C. – Earthjustice Action today announced the launch of a new six-figure paid media campaign urging the Biden Administration to reject ConocoPhillips’ Willow Project in America’s Western Arctic. The campaign is kicking off with a new 30-second television spot, “Big,”  airing on MSNBC’s Morning Joe starting today and running through Friday, December 23. 

“We can’t let the Biden Administration move forward with a project that will diminish our clean energy gains and create more instability for Arctic communities already experiencing the brunt of climate impacts,” said Marjorie Mulhall, Executive Director, Earthjustice Action. “Earthjustice Action is proud to support the movement to stop Willow and urges President Biden to put his climate promises and the future of our country before the interests of oil companies that are making record profits.” 

If approved, the Willow Project will emit 287 million metric tons of carbon pollution, producing the same amount of emissions as 76 coal plants running for a year, and costing Alaska and the country more than $80 billion, according to the Environmental Protection Agency’s (EPA) updated evaluations on the social cost of greenhouse gasses. These staggering numbers alone make it impossible for President Biden to meet his own self-imposed climate goals and would cancel out some of the vital progress his administration has made.